In reading a few different articles on Starbucks, it seems as though once they "oversaturate" an area with their stores, they move on. They have seen a loss in sales in the United States and plan on opening 2500 stores in European Railways and Airports. They also opened their first store in Argentina. It seems as though they do not have the customer in mind, or a business plan or strategy to maximize profit other than opening as many stores as possible.
Welcome BCCC Fall 2008 marketing students! Let's use this blog to keep us all up to date in the world of marketing. We will be POSTING and COMMENTING throughout the semester!
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In reading a few different articles on Starbucks, it seems as though once they "oversaturate" an area with their stores, they move on. They have seen a loss in sales in the United States and plan on opening 2500 stores in European Railways and Airports. They also opened their first store in Argentina. It seems as though they do not have the customer in mind, or a business plan or strategy to maximize profit other than opening as many stores as possible.
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